Yesterday, Inc.com named my new book, Islands of Profit in a Sea of Red Ink, to its 2010 list of Best Books for Business Owners. Here’s what Inc. said:

Islands of Profit in a Sea of Red Ink by Jonathan L. S. Byrnes

For those uneasy about new initiatives in a sour economy, Islands of Profit explains how to make more money from the business you already have. Jonathan Byrnes, a lecturer at M.I.T., makes the shrewd observation that no one in companies actually manages profitability. As a result, opportunities go unexplored and inefficiencies are allowed to linger. Worse, the mindless pursuit of new business means companies bring on customers who actually end up costing them. This enormously practical book shows readers how to rethink every part of their companies—from sales to supply chains to service—with an eye toward sweeping up money currently left on the table.

—Recommended by Leigh Buchanan

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