When I talk to former students, clients, and executives, I’ve found that their biggest concern is being effective – going beyond conceiving great new things and actually driving them into practice.

I’ve also seen that most people make two big mistakes when they think about change:

  • They fail to realize that managing change requires a really different process from day-to-day management, not harder but very different.
  • They approach change in a one-size-fits-all way.

Successful change, being effective, involves three things: structuring change, managing change, and leading change. I call this The Golden Triangle of Change.

This is the beginning of my new article, “How to Be Effective,” which appears on the current edition of changethis.com. My new book, Islands of Profit in a Sea of Red Ink, which will be released this week, amplifies and details these themes in the section on Leading for Profit. Here’s a link to my new article:

http://changethis.com/manifesto/75.05.IslandOfProfit/pdf/75.05.IslandOfProfit.pdf

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