In this episode, Jonathan will explain “How to Win a Price War.” Any way you look at it, a price war is the ultimate in self-destructive, lose-lose behavior. But it is one of the most common of all management problems and concerns. In short, the real win strategy – for both customers and suppliers – is to turn the price war into a value war.

The episode is based on a recent article that Jonathan and John Wass wrote for Chief Executive.

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