This episode explains “How to Focus on Your Most Profitable Customers”.
Savvy managers are realizing that the new disruptors are not winning by doing old things better but instead, by doing new things that incumbent companies are simply not capable of doing.
Every year, managers at companies large and small find it harder than ever to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. But there is a way for companies to survive—and win—in this era of digital behemoths. The following is an article-length excerpt that Chief Executive ran from our new book, Choose Your Customer: How to Compete Against the Digital Giants and Thrive.